New Balance Trainers: Where Performance Meets Street Style
Once known primarily for their athletic running shoes, New Balance trainers have evolved into a sought after staple. Their history in footwear stretches back over a century, and the brand has managed to strike a unique balance between honoring its performance roots whilst becoming a style icon.
From Track to Street
Founded in 1906, New Balance began as an orthopaedic footwear company, creating supportive arch inserts for workers and athletes. In the 1960s and '70s, New Balance started making waves with a performance running shoe, the Trackster and later the 990—a technical trainer that was revolutionary at the time.
Today, the New Balance 990 series is still in production and a celebrated fashion essential after being transformed into a symbol of understated cool, worn by celebrities and influencers.
The Rise of the “Dad Shoe” Trend
New Balance found a new wave of popularity during the rise of the "dad shoe" trend. A fashion movement which embraced chunkier, retro-inspired sneakers. The New Balance 530, 574, and 2002R quickly gained traction for their nostalgic silhouette. The 530 remains the stand out model, but for women, and has seen it's Google searches increase 50% on last year.
What makes these shoes stand out is their ability to seamlessly blend old-school design with modern sensibility. They're not overdesigned and carry a distinct character that makes them comfortable and fashionable, making New Balance a go-to for elevate casual looks with minimal effort.
Collaborations That Shaped the Culture
For some the appeal of New Balance comes from their collaborations with fashion designers, such as, Junya Watanabe, and Salehe Bembury.
Through these reworked classic New Balance styles. Supported by unique marketing, the result was sold out styles gaining New Balance a place in sneaker culture.
Many of these premium models are made in the US and UK. This dedication to production in their home markets has gained them considerable support for those wanting to buy locally made products.
Everyday Wearability
New Balance trainers remain popular because they are wearable. They pair well with most outfits, be it oversized trousers, jeans, dresses, tailoring and even workwear. Carhartt WIP models often sport New Balance sneakers in their product photographs. Thanks to the muted tones, they offer the perfect balance of style and function.
New Balance offer distinct fashion trainers and dedicated running shoes, both are built for comfort. Some models feature ENCAP midsoles and ABZORB cushioning, which provide shock-absorption for the battering your feet take from pounding the pavement on a walk or run.
New Balance trainers are more than your average athletic shoes - they are a symbol of style with everyday functionality. With classic silhouettes, fashion collaborations, and unrivalled comfort, New Balance has earned its spot as a wardrobe staple.Whether you're a sneakerhead, a style minimalist, or someone who just appreciates a well-made shoe, there is a pair of New Balance for you.
